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Initiatives
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Initiatives

Less Waste, More Life

  • Plant seeds into the school garden
  • Waste free lunch
  • competition
  • Banners and poster
  • Create podcasts, videos or digital posters to showcase importance of saving the environment and preventing climate change. Caption # Qatar Sustainability Week
  • Prepare a pledge wall.

Double Rewards for Bottle Returns

For every 5 glass bottles returned (instead of 10), receive a free cold-pressed juice. Plus, enjoy double rewards when you purchase any cold-pressed juice during Qatar Sustainability Week—and earn double rewards again when you return that bottle!

Celebrate Qatar Sustainability Week with us—reduce waste and maximize your rewards!

5X the Meera Rewards points on recycling

During this year’s Sustainability Week, Al Meera customers will have the chance to earn 5 times the Meera Rewards points by depositing bottles or cans in any of Al Meera’s reverse vending machine (RVMs), to encourage customers to recycle their plastic bottles and aluminum cans. Also, customers who purchase reusable bags at any Al Meera branch during Sustainability Week will also receive 5 times the Meera Rewards points, reinforcing the importance of reducing single-use plastic bags.

International Plastic bag free day

Al Meera launched a campaign to reduce the use of single-use plastic bags

In celebration of International Plastic Bag Free Day,  Al Meera did not use any single-use plastic bags across all of its branches on this day to raise awareness and interest amongst the community.  Al Meera stresses that protecting the environment is its top priority and an integral part of its commitment to both the environment and society, pointing out that the initiative contributes to urging community members to choose eco-friendly shopping bags over plastic, ultimately reducing waste volume.

IDAM by Alain Ducasse Recycles Used Cooking Oil into Biodiesel

IDAM by Alain Ducasse renews its commitment towards upholding sustainability and renewable energy by upholding its practice of recycling used oil into biodiesel in collaboration with Green Brokerage for Oil (GBO) – Qatar.  

Improper disposal of used oil can have detrimental effects on the environment, causing soil and water contamination. However, through recycling, used oil can be transformed into a valuable resource for producing biofuels and other renewable energy sources.

IDAM's Zero Plastic Waste Policy

IDAM by Alain Ducasse is committed to zero plastic waste, using only biodegradable and recyclable packaging. By eliminating plastic, we reduce our environmental footprint and support a circular economy. Our focus on recyclable materials enhances resource efficiency and simplifies recycling for our customers. 

This commitment is renewed in support of Qatar Sustainability Week.