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Lecture about the importance of agriculture in achieving environmental sustainability at Rawda bent Mohammed Secondary school for Girls. 

Food 2 Food is our Group-wide initiative under Athar sustainability strategy, designed to reduce organic waste and promote circular resource management. 

In partnership with Wahab Eco-Probe, the project collects food waste from Alfardan Hospitality properties and converts it into nutrient-rich compost for agricultural use at Wahat Al Shafalahiya and Safwa. 

Plastic Reduction Program

In line with our environmental goals, we are reducing the use of single-use plastics throughout the property by adopting eco-friendly alternatives and rethinking our operations. Key initiatives include:

Water & Energy Conservation

At Wa’hab, we provide complete food waste recycling solutions designed for businesses committed to sustainability. We offer end-to-end services — from collecting food waste using our dedicated transportation trucks to processing it at on-site facilities equipped with automated composting machines capable of handling up to 5 tonnes per day. The output from these machines is then cured and transformed into nutrient-rich compost, which is used to grow fresh produce and support landscaping needs — closing the loop and promoting a truly circular economy.

Food Waste & Food Loss Reduction Program

Our property is committed to reducing food waste and loss through proactive measures that align with sustainability goals. The program focuses on:

As a part of Qatar Sustainability Week 2025, Baladna is organizing a series of initiatives to promote sustainable practices and environmental awareness among our employees. In line with Qatar’s vision for a greener future, we have invited BYD for an EV Display at our newly installed charging stations and trial opportunity for our staff at our premises.

The purpose of the event is to provide our staff with an opportunity to experience electric vehicles firsthand, learn about the technology, and encourage a shift towards sustainable mobility.

I have created an Eco garden in the school campus with support from Hadiqaa in relation to some resources and advice. We are also collaborating with Heenat Salwa farm with their allotment project that will then support our children teach younger students and their peers and develop a growing space with my support. We then want to make a connection with feed a friend to donate the fruit and vegetables we hopefully grow. And create a greener space throughout the school not just in the newly created garden space. We will work with hadiqaa for school visits and garden support.

To celebrate Qatar Sustainability Week 2025, our company is launching a week-long Sustainable Lifestyle Bingo Challenge designed to inspire eco-conscious habits among office staff. Each participant receives a digital bingo card filled with simple, impactful sustainability actions—ranging from reducing paper use and bringing reusable items to sharing green tips and learning about sustainable freight practices.

beIN MEDIA GROUP proudly joins Qatar Sustainability Week 2025 as a Strategic Partner, presenting a dynamic programme under the theme "beIN's Sustainability in Action: Mindsets that Shape the Future." The initiative aims to inspire sustainable habits, raise environmental awareness, and foster community engagement across the organisation.