Commitment to Plant-Based and Locally Sourced Ingredients

Introduction of plant-based food options: Lulu Hypermarket has been focusing on the plant-based food category in keeping with our policy to accommodate the trend around wellness and healthy eating, and support sustainability, health, and wellness-conscious consumers. We were the first Supermarket to create a dedicated area for the Vegan. We have expanded the area allocated for fresh fruits & vegetables and plant-based food in all categories. Our current selection of products has been selling well week after week, with requests for more choice coming from our customers and partners, so we could clearly see there was an appetite to have more vegetarian and vegan options in our shops. Increasing our range builds on the work we did for the last many years to increase choice for our customers in this area. We have been working on creating vegan recipe videos and on customer events, and this is a great, growing partnership, which supports our mission to help people live healthier and happier lives. These new options are just part of a surge in vegan and vegetarian products becoming available in the Lulu. With flexitarianism also on the rise, we have made sure that we have dishes and ingredients for those looking to opt for a meat-free meal, that is suitable for the whole family to enjoy.
Introduction of food products with reduced Sugar, Salt, and Fat: Lulu Hypermarket has introduced a series of food products with less sugar, salt, and fat through their bakery and hot kitchen.
Increase in the consumption of locally sourced ingredients.