One of the key initiatives the mall introduced in 2016 is “#Green Dream 2022”. Launched in conjunction with “Qatar National Vision 2030”, the initiative was created to position Ezdan Mall as an environmentally friendly thought-leader within the community, raising the mall’s profile and popularity with both local residents and people across Qatar. Through the implementation of a variety of in-mall and community programmes, the mall management aimed to actively promote Ezdan Mall as a business that cares for the environment its surrounding community as well as ensuring guests enjoy an experience that enhances their daily lives. To achieve maximum exposure and optimum results for the “#Green Dream 2022” campaign, Ezdan Mall has collaborated with a number of government entities, local and international businesses, community leaders and local schools including Qatar Canadian Co., The Next Generation School, Newton International School and Green Ambassadors.